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Loyalty Bath & Body Inc.
PO Box 29254
Columbia, SC 29229

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Exfoliating helps to remove dead skin cells and the bacteria that causes oily skin. You should exfoliate every 3-4 days depending on your skins needs. Exfoliating too often can damage the skin as new layers of skin have not fully formed.
Moisturizing helps skin repair & heal itself.

2. What's the niche? Why yours?

What sets Loyalty apart from other is that we use all-natural plant-based ingredients including in the color. We are particular about the products we use from East African Shea Butter to the Rose petals.

East African Shea Butter (Shea Nilotica)– Shea Butter is very popular now more than ever. It is a moisturizer as it is filled with nutrients like Vitamin A & E and is known to repair skin and hair. I chose East African Shea over West African Shea due to the initial texture and physical property difference.
Coconut Oil– Coconut oil has many different uses. It is hydrating and anti-microbiol. It works to help protect skin and hair against UV rays.
Mango Butter– Is another nourishing butter loaded with antioxidants. It is fast absorbing and light weight when in oil form. Anti-inflammatory. Filled with Vitamin A & E to reduce scaring and dark spots.
Jojoba Oil– Jojoba oil has antifungal, antimicrobial, antibacterial, and anti-inflammatory properties. Loaded with vital nutrients. Helps the body produce collagen to reduce fine lines and wrinkles.
Tea Tree Oil– Antiseptic boost healing. Great for Acne.
Aloe Vera Gel– Aloe Gel helps seal and retain moisture in the skin. It also helps soothe skin by reducing redness.
Epson & Mineral Salt– Epson Salt reduces stress, pain, and swelling which can promote better sleep.

As a Biology major I understand the significance of nourishing the largest organ in the human body. Natural ingredients are the most filling and easier to process for the body. Working in a hospital I noticed how dry patient’s skin was year-round but mostly in the winter. Skin would scale, crack, and break causing blood lost. I created the Loyalty Products as a system to work together. Educating customers on how to treat and maintain healthy skin.